Radio Show-Discussion around CANDIDATE EXPERIENCE!

http://www.blogtalkradio.com/viewsfromthetop/2011/08/26/im-a-person-not-an-application

This was a radio show I recently participated in about the candidate experience.  It's a little long, but there is some great information from a panel of guests in the recruiting industry.

Getting Hired in today's economy

How can you stand out among so many candidates?

People ask me all the time “How can I stand out as a candidate when there are SO MANY people going after the same position?”.  I can tell you that here in Atlanta (or most major metropolitan areas of the country), if I post a position on any of the job boards or Craigslist for an Administrative Assistant or similar position, I can count on having 500+ resumes in a matter of 24 hours.  That is A LOT of resumes!  So standing out among the crowd is CRITICAL to getting hired in today’s economy.

So, what can you do?  Well, you already know I believe that networking is the BEST, if not the ONLY, way to get your new job.  I personally have never EVER been hired for a position that I applied for.  So, what do I know about getting hired in today’s economy, you might be thinking… WELL, I've only ever found positions by networking and most recently on LinkedIn and Facebook…just by paying attention to my network.  It really works!!!

BUT if you’re newer to a community, or if you have a hard time networking, there are a couple other things I recommend you do to ensure you stay at the top of that pile of 500+ resumes.

1.    Be Prepared.  Do you know what a SWOT Analysis is?  If not, you should!  Here’s a link to some SWOT templates. http://www.businessballs.com/swotanalysisfreetemplate.htm You need to be prepared.  Do a SWOT analysis on yourself.  Knowing your strengths and weaknesses is critical to knowing yourself.  Do a SWOT analysis on the company you are interested in.  Showing the company that you have prepared for your meeting with them by researching the company and understanding their strengths, weaknesses, etc… will make you STAND OUT in the crowd for sure!

2.    30/60/90 Day Planning.  One of the best books I’ve read is “The First 90 Days”.  It talks about how you prepare for stepping into a new role.  Put together an idea of what you plan on accomplishing in these first 90 days in your new position.  Again, this shows solid forethought and consideration for the company….rather than just wanting a “job”, you come across as a thought leader who will more likely have a good impact on the organization you are applying to.

3.    “Kudos” Book.  Keep every single “attaboy” email or note you get from your boss, your coworkers, your peers.  Get recommendation and endorsements on LinkedIn.  Make a folder of these “kudos” and keep them handy.  This does two things:

-Makes you remember that you’re good enough, you’re smart enough, and doggone it!  People like you!  Keep yourself reminded of your value every day!

-It also can serve as a recommendation when meeting with employers.  If you go to a LinkedIn profile that has 0 recommendations and compare it to another that has dozens of recommendations, which one do you think the employer is more likely to call?  Believe me, we check out your LinkedIn and Facebook profiles.  You can stand out for the good or for the bad.  It’s your choice.

4.    THANK YOU, THANK YOU, THANK YOU.  If you get a response telling you that they gave the job to someone else, thank them.  If you get an interview, thank them.  Handwritten notes are the best, but email is fine too (and much faster).  Whatever you do, EVEN IF YOU IGNORE EVERYTHING I’VE JUST TOLD YOU, Always remember to say THANK YOU!  It is the single most effective thing you can do in the process.

Add these to your repertoire and you are guaranteed to fare better in the job search process! 

Until next time, keep on keeping on!!

Don't bother submitting a cover letter without these 6 things!

I get questions from candidates all the time about cover letters.  Whether or not you use a cover letter depends on the situation and is entirely up to you.  In many cases, it is not necessary.  But often an employer may request one.  I personally use a cover letter whenever possible.  Either way, it’s a personal decision.  If you are going to use a cover letter, there are a few things you need to make sure you are mindful of:

6 Steps to a Powerful Cover Letter

1. Address it to a person (you know, with their name on it!).  Do YOU like getting mail addressed to “Current Resident”?  The same is true for whoever is on the other end of that submit button.  Make it personal!  If it’s not readily available, call the company, Google them, or do a LinkedIn search.  At least try to find who you’re sending it to.

2. Make sure you grab their attention in the first paragraph and show confidence…but not arrogance.   

3. Focus on your key accomplishments, NOT your job duties!

4. Keep it to less than a page.  Recruiters and hiring managers don’t want to read a book about you.  They want sound bites that spark their interest and “WOW” them!

5. Always include your Unique Selling Proposition

6. Include a “Call to Action”.  Make sure you ask for the interview.  It’s the old sales adage “ABC” Always be closing, and always be selling.  You’re up against too many candidates to leave an open ended letter on the table.

While these are all important, the two that seem to give people the most trouble are the KEY ACCOMPLISHMENTS and the UNIQUE SELLING PROPOSITION.  Key accomplishments are a mystery for so many, and I’ve never quite figured out why.  No one else in the world knows what yours are.  So, it’s totally up to you to remember what you’ve accomplished.  Here are a few questions to ask yourself if you’re having difficulty coming up with your examples.

Key Accomplishments

• How have you done your job better than others in your department?
• Did you take on any special projects?  What was the outcome?
• Did you go above and beyond?
• Did you have higher sales numbers than the next guy?
• Did you find a way to save the company money?
• Did you get promoted often? 
• Did you win any awards, such as Employee of the Month?
• Quantify and Qualify. Numbers matter!  Include things such as:
• Increased sales by 30% in FY11
• Led a team of 12 Client Service Reps
• Reduced company expenses by 12%

By answering these questions and recalling what you’ve done, you should be able to come up with some key accomplishments.  Believe me- it can make a huge difference!  By adding a couple of these to your cover letter (and hopefully some of them in your resume as well) you will also be subliminally adding them to your subconscious…. So the next time you get asked “Tell me about your accomplishments.”, you won’t be caught off guard. 

Unique Selling Proposition (USP)

I’m a marketing professional who just happens to be in the recruiting industry.  So let me share this marketing term with you.  A Unique Selling Proposition (USP) is an advertising term that translates nicely into the job search.  It is the one thing that makes a product (or in this case, you and your resume) different from any other.  What is something that makes you unique?  What makes you stand out above all the rest of the candidate competition?  What do you bring to the table that no one else does?   When you determine your USP and build it into your strong cover letter, you will immediately have a tangible advantage over the competition.  For example, mine might be something like this:

“Because of my unique combination of experience in the fields of marketing and human resources, I am able to truly uncover hidden talent and attract them to my organization.  Because of this, my company saves time, money and ultimately hires better employees”

So there you have it!  Remember these tips the next time you create a cover letter, and you will be far more likely to get a call back.  Like an actor who gets a casting call, the show must go on.  Will you be ready to take the stage?

Until next time, continued success to you in your career journey!